While I'm updating new design work...

While I was at LapSafe Products, I helped complete a whole new redesign of the companies logo and brand image. After a few ideas were developed, we showed them to the MD's to look through, and after a lot of fine tuning and editing, the new logo was decided, and launched after Christmas.




'The LapSafe® logo refects how its products are mobile. The idea of the circular design creates the look of motion, movement and revolution. This movement suggests progression, that the company is always moving forward, and the revolution suggests that the company is innovative with its products. Combining the circular shapes in different positions made it look fresh and modern, the positions make it look continuous, and shows that LapSafe® is a strong brand that is reliable.
The font is strong, and compliments the logo in a fresh way. The colours both differentiate the words and make the overall design more visually interesting, as well as emphasising the word ‘safe’ in bold. The unique ‘a’ style is modern, and refreshes the whole logo name, complimenting the circlular style throughout.
Using the different shades of colours on the circle, it creates the idea of depth, layers and perspective, that the company is at the center because it is the brand leader. Product development is at the core of the LapSafe® brand, and as LapSafe® was the original creator of the laptop security trolley idea, it seems fitting to produce a logo that reflects this creativity.'

The new logo is being used for all new product literature, business cards, letter heads etc, as well as for their exhibition that has just taken place in Olympia, London.