And as my last idea about HELVETICA sucked ass, I came up with a new idea (thanks Heather lol).
I'm now thinking about doing a sort of de-branding project, that instead of bringing customers in, it puts them off.
I've decided to call the project: The (un)co-operative.
So instead of taglines such as: "We go further so you dont have to", I will change it to "You go further so we don't have to" etc.
When thinking about doing this, i didn't really want to do a branding style project, I wanted to create a book/set of books, but I feel this will show more of my skills, as I will reproduce the branding styles, reflecting it in my own way and responding to my research of this, and then create a book about it, where my bookmaking skills will be exposed also.
That is all.
This is a design similar to the one used now on Coop carrier bags, but with my own words.
Another carrier bag idea.
