Sunday, 28 March 2010
Tuesday, 23 March 2010
End of Year Exhibition Promotion.
This is my deskspace. I used my Macbook Pro at the center of the image, because I feel that I couldn't do any work without it. I used books to the left and redesigned their covers with quotes that related to my studio practice (even thought you can hardly see them). I displayed my typeselecter as it shows my interest in typography, and having diet coke and a donut in the foreground, it showed my love of fizzy drinks and unhealthy food. I wanted my desk to have a slightly cluttered feel, but at the same time be quite organised, because that is the way I work. Displayed on my laptop is my website (www.martynhazell.co.uk), and the sheets in front of the books are my CV designs. Draped over the chair is my Harry Potter 'Gryffindor' scarf, with my Harry Potter book in display on the stack of books. Finally, I used two images on the wall, the photo of a group of us meeting the legendary Neville Brody and a quote that I find really relates well to my practice and my dissertation.
The idea behind the desk space photographs for promotion was when Neville Brody at a lecture in November 2009 said that many degree courses in design have limited class space, let alone an individual desk space... of which we have :). This, therefore, does not just reflect our own way of working, but the college as a whole.
Photograph taken by Laura Potter, you can view her brilliant work at: www.laura-potter.com, or visit her blog http://laurajpotter.blogspot.com/.
Thursday, 18 March 2010
ISTD True Stories: True Geographies Finished :)
So I finished my ISTD brief, here are the final photos with added envelope. Im rather happy with them now. Ask me a few weeks ago, and I would have said different lol.
Sunday, 14 March 2010
ISTD True Stories: True Geographies
Experimenting with the story of a night out has allowed me to incorporate many aspects of design, as opposed to creating a purely typographic solution. The nature of the project has given me the opportunity to use photography and my concept choice has meant I have been able to design different medias including the pub posters, as well as the final book.
I feel that my experimentation with the book format takes the reader on a journey and really makes the reader become a part of it through the twists and turns (literally) of the night.
In terms of readability, I realise that the overall design may be slightly overwhelming. Using white text on a black background reflects the night setting, and incorporated with the way the type size gradually increases to give it a drunk feel successfully shows the development of the night. Understandably, readability is slightly lost because of this choice, but I felt this was needed as it gave a great coherence with the imagery. It is because of this that I included design choices such as a graduated colour at the start of each new sentence, as well as a specific typeface to reflect each character. This attempt to increase readability meant that the reader can successfully identify where to read and adds an aesthetic quality the piece.
Different typographic choices for each venue allowed me to reflect my knowledge about the characteristics of typefaces, and how they can be used in accordance with other objects to reflect historical or social features. Choosing serif typefaces for traditional venues, and sans serif typefaces for modern venues and using them in multiple places within the book meant there would be a substantial coherence to the piece.
As I referred to before, I used a graduated colour to reflect the start of a new sentence within the block of text to increase readability. I experimented greatly with different ways to increase readability initially, but found that this solution worked most successfully because I had used the graduated style previously within the path of text that flowed between images on the reverse of the book. Using the idea of graduating the colour of the text leading up to the images meant that the abrupt halt of a newly introduced colour distracted the reader, hence by slowly and subtly blending the colour to match the pub name it allowed for the readers eye to flow a lot easier.
The overall book structure suggests that the nights out are always busy around the town. With different narratives flowing from one page to the next, it keeps the reader aware and having the text dividing itself at certain parts of the page, gives the reader the ability to move on of their own accord. By making the reader consider each different typographic narrative means that they have to work a little to understand the information they have been given.
The complete aesthetics of the piece are interesting and I feel that they successfully reflect the brief through the way the typography is used within media already found around the town, which is then merged with my own typographic narrative. I feel the conjunction between photographic and computer manipulated type work well together throughout the development of the books structure, with the conclusive paragraph bringing all aspects of the concept together.
I feel that my experimentation with the book format takes the reader on a journey and really makes the reader become a part of it through the twists and turns (literally) of the night.
In terms of readability, I realise that the overall design may be slightly overwhelming. Using white text on a black background reflects the night setting, and incorporated with the way the type size gradually increases to give it a drunk feel successfully shows the development of the night. Understandably, readability is slightly lost because of this choice, but I felt this was needed as it gave a great coherence with the imagery. It is because of this that I included design choices such as a graduated colour at the start of each new sentence, as well as a specific typeface to reflect each character. This attempt to increase readability meant that the reader can successfully identify where to read and adds an aesthetic quality the piece.
Different typographic choices for each venue allowed me to reflect my knowledge about the characteristics of typefaces, and how they can be used in accordance with other objects to reflect historical or social features. Choosing serif typefaces for traditional venues, and sans serif typefaces for modern venues and using them in multiple places within the book meant there would be a substantial coherence to the piece.
As I referred to before, I used a graduated colour to reflect the start of a new sentence within the block of text to increase readability. I experimented greatly with different ways to increase readability initially, but found that this solution worked most successfully because I had used the graduated style previously within the path of text that flowed between images on the reverse of the book. Using the idea of graduating the colour of the text leading up to the images meant that the abrupt halt of a newly introduced colour distracted the reader, hence by slowly and subtly blending the colour to match the pub name it allowed for the readers eye to flow a lot easier.
The overall book structure suggests that the nights out are always busy around the town. With different narratives flowing from one page to the next, it keeps the reader aware and having the text dividing itself at certain parts of the page, gives the reader the ability to move on of their own accord. By making the reader consider each different typographic narrative means that they have to work a little to understand the information they have been given.
The complete aesthetics of the piece are interesting and I feel that they successfully reflect the brief through the way the typography is used within media already found around the town, which is then merged with my own typographic narrative. I feel the conjunction between photographic and computer manipulated type work well together throughout the development of the books structure, with the conclusive paragraph bringing all aspects of the concept together.
Tuesday, 2 March 2010
"So what you have for instance, is 600 students on a Graphic Design course at London College of Communication who have no desks.
- Neville Brody.
Photographing our desk space for our group uni photographs. I made some book covers in the same style of the books I used, with quotes in relation to my own graphic design practice. I will use these as a part of the overall photograph, I'm still not sure what I'm putting on the rest of it though.
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