This is the first part of my book that I have designed. It is for my Final Major Project and is a piece that I will photograph within the supermarket. The idea is that all the offers are rubbish, but the overall look emulates the styles that are used. By copying this style, it will mean the reader may be initially unaware of the subtle changes, as I have focused of language that is normally used within this environment, such as Buy One Get One Free (Buy One Get None Free) and Two For The Price Of One (One For The Price Of Two). I've used darker colours as I don't want the offers to stand out, whereas normal supermarkets use bright primary colours to attract attention. And although the overall project idea is to hightlight crap things that go on in supermarkets, doing so in this subtle, dull coloured way reflects the complete opposite of what supermarkets stand for.
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